Marketing Plan

Outline

Our marketing plan will take the tools that small business webs site use to increase traffic on a limited budget, and apply these proven methods to create an ongoing customer base.

All marketing and paid advertising will be online due to our target being active online and the efficiency of reaching them. Internet Marketing also has the advantage over traditional marketing in that all efforts can be tracked for response in the form of visitors to our site, but also actual sales from promotions creating an easy to follow return on investment (ROI) Eliminating wasted promotional efforts.

Affiliate Program

Widely used by Amazon.com and reportedly creates 30% of Amazons Income. An affiliate program involves recruiting independent affiliates or associates and creates a pay for result marketing force. Commissions are paid on sales.

We will offer a 2 tier Affiliate program in which affiliates will be able to also recruit affiliates to sell for them(thus creating the second tier) and creating extra ongoing income. It will be free to join.

Pay Per Visitor Search Engines

Several search engines have evolved the pay per click concept, the major one being Goto.com. This concept allows web sites to bid on keywords to gain position on relevant searches. Payment only occurs when visitor arrives at site. Bids range from $0.05 up.

Standard Search Engines

We will use search engine optimization to allow us to appear in the top 10 search egines like altavista, Lycos and other top 10 used search engines. This will be for specific searches such as "email newsletter service"

Free Email Newsletter (Ezine)

A free email newsletter will be provided at our site. This provides and excellent method of tracking visitors and contacting them on a regular basis to keep the concepts of our service in the forefront of there mind. Also allows multiple incomes by promotion of other sites affiliate programs. We will purchase option subscribers(those who have requested to receive our newsletter) to grow quickly to cost efficient numbers.

Email Marketing - (Opt In Mailing)

Using opt in services such as http://postmasterdirect.com we will build sales rapidly using this direct method of marketing on an ongoing basis.